I'm an AI creative director with a graphic and motion design background. My work is about direction: knowing when to push the model, when to constrain it, and how to make the output feel like it was made by a person with taste.

I've built 300+ prompt-based templates, led AI avatar systems for UGC ads and enterprise video, and directed campaigns like AI Santa at CreatorKit. Before generative AI, I spent years as a graphic designer at PwC, working on international client materials under tight deadlines. That foundation still shapes how I think: creative clarity, visual consistency, and zero tolerance for output that looks like it came from a template.

Based in Buenos Aires. Available for freelance projects and creative strategy engagements.