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VERSION 01
VIRAL

AI Santa 2024

The first version of AI Santa leaned more visibly into novelty.

  • Less realistic facial movement
  • Simpler delivery and expressions
  • Clear signals that this was “AI-generated”

Despite its limitations, it went viral.

Why it worked

  • The concept felt magical and new
  • Imperfections were part of the charm
  • Users were forgiving, even delighted by the AI

At that moment, novelty amplified emotion.

VERSION 02

AI Santa 2025

For the 2025 version, we rebuilt the system using:

  • More advanced and optimized AI models
  • Significantly improved facial realism
  • More natural pacing, expressions, and delivery
  • Higher overall production and visual quality

From a creative and technical perspective, this version was objectively better.

It did not go viral.

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Other Projects

Were proud of our work
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Curious? So am I.

If you’re thinking about using AI in a more intentional way, let’s talk and see where it leads.

Say hello